Why Video Content Should Be At the Heart of Your Digital Marketing Campaign?

The way people consume the content is changing. They no longer are interested in reading the extensive articles or looking at plain demographics unless there is really important stuff embedded in them. Meanwhile, online videos are leading the businesses to not only attract viewers, but also converting them into customers. These catch the attention of … Continue reading Why Video Content Should Be At the Heart of Your Digital Marketing Campaign?

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Evolution of Press Releases in the world of Public Relations

Press Releases—one of the mighty tools that Public Relations (PR) professionals, businesses, and journalists rely on. Press releases are basically the brief reports released in media for dissemination of information among the masses about an important event. PR companies in Delhi send press releases to media professionals in order to convey key publics the important … Continue reading Evolution of Press Releases in the world of Public Relations

Why are brands betting on LinkedIn for Content Marketing?

LinkedIn—one of the mighty platforms that social media companies in Delhi are betting on. The popularity of LinkedIn amongst the businesses and working professionals worldwide makes it the best platform for connecting with the seasoned experts of the industry. Widely used by B2B companies, it is now gaining a kind attention of B2C companies as … Continue reading Why are brands betting on LinkedIn for Content Marketing?

Things you should know before applying for PR job

Working with seasoned professionals in the world of Media and Public Relations is what every Media and Communications student aspires for. Today, every business entity wants to directly communicate with its target audiences through earned media. Earned media is the prime choice because the mediums like newspaper, magazines, news reports, and TV interviews are trusted … Continue reading Things you should know before applying for PR job

Top 3 ways through which PR Agencies help your brand reach the masses

PR agencies are known to create and generate content that duly achieves the client’s brand awareness needs. In most cases, the power of both the traditional and new media channels is being utilized to protect, enhance and build the reputation of the clients. However, this is not the only thing they do, there is much … Continue reading Top 3 ways through which PR Agencies help your brand reach the masses

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to … Continue reading Got your Public Image ruined? Here’s what you should do

Why Startups need to make early investments in PR services?

Getting Public Relations (PR) done for their businesses is preferably the last task that the startup owners have on their bucket list. In those tough, early days of the business, it’s all about products or services, employee/customer acquisition and managing the HR & sales department lies on the entrepreneur's head. So, why communication & PR … Continue reading Why Startups need to make early investments in PR services?