How Social Media can help with PR

With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, social media has become as much a professional staple as a personal one. Many businesses are failing to utilize social media for PR, small or online based businesses both. If you need improvement in your business, try to use direct engagement with both customers and the press. Social media is perfect for both.

Social media can be useful for you business along with Pr in more ways than you can think. To get started, here are a few tips –

Most PR Companies  in Delhi publish social media friendly content  such as case studies which are a great option. They are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer perspective in the results. More than that, if you present it in the right way you can elicit an emotional response that will prompt engagement and potentially sharing. The case studies of companies are often shared and cited by the major media outlets. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image.

Blogger’s coverage – Do not ignore the blogosphere. Startup PR firm in Delhi collaborate often with bloggers in association with their clients. It is the perfect link between social media and PR as bloggers are active on social media and many of them are closely monitored by journalists. You need to get mentioned by the bloggers. To get featured you need to be a contributor.  Guest posting at a well-known blog is a good way to get media coverage. Provide your expertise wherever needed. Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. Get your service or product reviewed. Whether you pro-actively seek coverage or not, your product will probably be reviewed by users anyways. Blogger reviews work great for potential media coverage as well.

Connect with the press on social media – The media relies quite a lot on social media to pick up content. They often share a shocking amount of information from the web these days.  Not just details to enhance stories, but entire stories. Use of hashtags on twitter are often covered by major news outlets. Thereby we can see that social media sites have become a solid part of journalism.

Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.

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