Why Startups in Delhi cannot avoid Digital PR?

Over the period of time, PR companies in Delhi have changed so much. Now they are not just about the media relation and churning out press releases like it used to a decade before. Now brands and companies want something is which is very productive & cost effective and this has given rise to the Digital PR.

Digital PR is an online marketing strategy used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’ or citation and high-quality links. It is also the Public Relations for new age having a hybrid mix of marketing and PR for driving defined business goals. It provides add-on benefits to brands existing digital marketing efforts like SEO (Search Engine Optimization) and social media. Here is the list of five important points that why startups in Delhi cannot avoid the digital PR.

Growth in Search Engine Rankings

One of the most important parts of digital PR firms in Delhi is reaching out to industry influencers to back link your content. When they do so, that sends a signal to Google that you are important authority and you are enough in your filed for the big players to pay attention to you. As such, it is more likely that your search engine rankings will improve.

Cultivate brand trust 

It’s very important for any brand to have a positive image whenever the brands name into a search engine. Creating positive and impartial reviews will gain the customers trust. This can be done by the high-quality articles that are SEO-friendly will signal to search engines that you are credible source of information. Having the reviews of products or services by bloggers will increase trust in your brand.

Gain in website traffic

When more people will read about your brand and share your content on various social media platforms, this will eventually help in gaining the website traffic. It’s a wildfire, but you need to light it. Once the brand got the traffic on its website, then it can be easily optimized for its present and future customers.

Measure your brands success

Using digital PR as a means of communication will allows PR consultants in Delhi to track almost every aspect of how successful your interaction has been. Using this sort of information can help guide your brand for the future marketing campaigns, as you begin to learn what your target market responds to in a positive way.

Best PR Agencies in India?

Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of startup PR agencies in India.

And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:

  1. Has a name in the market: Name and reputation don’t always depend on the size of the firm. There are certain genres where the big players of the PR world are seen not performing well, but small sized agencies are successfully meeting the expectations of their clients. So, before choosing one for your organization do some research work and shortlist the agencies that are good in genres you or your organization is targeting at.
  2. Is serious in the get-to-know phase: Most of the firms involved in PR business are found to be hurrying up in the getting-to-know phase. And, this is exactly the time you need to be alert at. Don’t rely on such companies and instead try the other ones because with and unclear concept they will benefit you with nothing but only spoiled image in the media and the market.
  3. Is actively present on social platforms: Praising oneself in front of the clients even if they are not so is one of the mostly found features in the PR professionals. But checking what all they post on their social media accounts and profiles will help you gain a better insight about the options you are looking to work forward with.
  4. Has knowledge of the ongoing trends: Keep a check that the PR firm you choose is adept in working with the latest trends and technologies with ease. Because, keeping up with the pace of rapidly changing trends is the only thing that can guarantee impactful coverage’s and media presence.

The Yellow Coin Communication is one such PR Agency in Delhi that reflects the presence of all the above-mentioned traits and till now is able to help their clients in reaching their target audience in the best possible manner. Backed by a strong PR network all around the country, this agency is sure to give clients with great, benefiting results within the stipulated time period.

How to use PR in startups?

Public Relations (PR) is that form of marketing which is accessible to startup or newly formed firms. PR companies in Delhi use various tactics for the startup firms to tap into specialized expertise.The one main of PR companies in Delhi for startup firms is to have people with high credibility, such as industry thoughts leaders or the members of the press, talk favorably about the product or the company. Additionally, a PR company also provides startup firms a specialized talent marketing communication, especially in media relations. Here are the following points that startup firms should keep in mind before opting for the PR companies.

Choosing a right PR agency for startup

It’s very important and necessary for the startup firms to choose a right Public Relation company according to their needs. A good Public Relation company will have the skills that include positioning, articulating your message, conducting market research and filtering the audience – in addition to getting media to communicate with your message. Eventually, this will build the brand, help the firm to stand out, increase the visibility and get in the front of decision makers.

Target the right audience

“Who are you trying to reach and why? You need to find out what you want the end goal to be,” said Joshua.

For Public Relation companies it’s very important to have the targeting audience for accelerating the brand reach. For instance, if the product is for the mothers then we try to reach out the media that mother reads, not just media that we think.

Don’t ignore social media

In this era of digitalisation, it’s very important to establish your brand on the various social media platforms this will represent your brand, your values, and culture, such as creating an engaging social media campaign right from the beginning to increase the brand presence. Giving dedicated time to directly engage with the followers, answers questions, share information and include in the conversation. These all tactics will eventually help the brand to establish its identity and credibility in the industry.

Be sure that you have got the news to share.

Startup firms while approaching to the PR companies must keep in mind that no media will report about your startup until you produce something new and unique. So pick up the unique aspects of what you do and highlight them. It’s also important to be honest with yourself so that you can craft a creative message.

Build relationships

Rather than blindly distributing press releases, be specific and get to know the reporters, bloggers and editors who can actually cover your product in the various media outlets. If a targeted journalist in your town then invite him or her for a lunch or a cup of tea or a coffee. During these get together, you can offer your startup as a resource story related to the company’s expertise, instead of blatantly asking for coverage of your startup.

What are the best PR agencies in India for lifestyle startups?

Lifestyle and Fashion is one of the fastest evolving sectors in India. Indian fashion and lifestyle market is set to grow at a compounded annual growth rate of 12% over the next years to reach Rs. 3,94,000 crore from the currently estimated Rs. 2,21,000 which is evolving at a fast rate. The fashion and lifestyle segment is witnessing a paradigm shift with women’s apparel expected to match men’s apparel at par I terms of 37% market share each in 2016.

In the Lifestyle and Fashion Industry, trends changes as fast as they come. This is one of the most demanding sectors wherein all the PR consultants in Delhi strive to reach the acme. Visual merchandising, advertising, public relation strategies, graphic designing and fashion & lifestyle creative writing are the different forms of tools that are required in Fashion and Lifestyle industry. Through these tools fashion and lifestyle industry reaches out to its potential consumers.

Today the market place is flooded with several e-commerce options for the shoppers to buy these lifestyle and fashion trending products. There are a large and enormous number of products and services are being offered for the customers on these e-commerce websites and apps. In the last few years, the growth of e-commerce industry in India has been phenomenal as more of fashion and lifestyle brands have started discovering the benefits of using this platform. This trend has created an enough scope for online business in the future. There are many lifestyle PR agencies in Delhi which are more involved in the PR of these lifestyle and fashion brands. Not every brand can spend its capital on the TV ads or on the big hoardings. For such companies Digital PR is boon for them. Unlike tradition PR, digital marketing is more convenient way for the small budget companies to invest on the publicity of their brands. As more people are active on the internet today. This has also increased the value of the digital marketing. From small budget companies to huge budget companies are investing their capital in digital marketing.

Digital marketing is considered to be the future of the PR. It is an umbrella term for all online marketing efforts. Another key component of digital PR is mobile marketing. In fact, mobile usage as whole accounts of 60% of time spent consuming digital media, while desktop based digital media consumption makes up the remaining 40%. This means that it’s very essential for the fashion and lifestyle brands to optimize the digital ads, web pages, social media and other digital assets for mobile and computer devices.

5 Tips for PR Firms and Startups Looking For Coverage

It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.

As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage.

PR is a process

It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation.

Get to know your target media and journalists

For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media.

Develop your pitch so it’s newsworthy.

Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative.

Never send a copy/paste generic pitch.

It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for.

Follow reporters and journalists on Twitter

It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive.