Social Media Round-up: September 2017

September surely flew like wind and has been an interesting month as compared to the rest. This month brings in exciting news for each of the social media platforms. We heard some big news related to some platforms, and the same are discussed below, so let us recap and have a look at some intriguing updates.

Facebook
Starting from Facebook, now Facebook is helping you increase your business twice as it is now adding the ability to create a custom audience of people who visit your location and check in – and not to fear, if your custom audience is too small you can always use that to create a lookalike audience for your ads.

Twitter

Twitter recently announced the increase of their character limit from 140 to 280, on a trial basis and only to a small group of people. Twitter says “We want every person around the world to easily express themselves on Twitter. So we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).”

Instagram

Instagram has made its mission to make the social platform a safe and positive place for self-expression.  Here are three new updates coming from Instagram which will help to limit any form of trolling or abuse and will reinforce their commitment to safety and kindness.

Comment controls

In case your account is public, you’ll see a new way to choose who can comment on your posts just like people you follow or your followers. Also, whether your account is public or private, you’ll be able to block other accounts from commenting on your posts. Isn’t that great?

Anonymous reporting for live video

If someone is going through a difficult time or in need of support during a live broadcast then anyone watching it can report anonymously. The person will see a message offering help with options to talk to a helpline, reach out to a friend or get other tips and support.

Kindness walls and stickers

Instagram also introduced kindness walls and exciting stickers for the people who love decorating or expressing their feelings with emoticons or stickers.

LinkedIn

If you use LinkedIn via mobile then you might see a new icon beside your photo icon from where you can go live on LinkedIn, well a video icon! You can now go live on your device. Isn’t that exciting?

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Why is it necessary to boost up the Internal PR strategies?

The first thing that strikes in the minds of business mangers and startup handlers, when they first listen about public relation is that it is all about external communication and client satisfaction. Most of them don’t even know that there is something called internal PR too that is crucial for the way an organization works internally. Most of us are unaware of the term, but the concept involved in this term has always been part of the discussion. And as the workplaces start evolving into the digital platform and teams start working even more remotely, it’s become even more critical now than ever before.

Effective internal PR strategy don’t just benefits the brand image, but also boosts employee retention capability and paves in way for a more united approach wherein teams are more focused at common collaborative goals. Whether it’s a big organization or a small team of workers, the management team needs to improve their internal PR strategy to pitch in desired results. Here are some three creative ways to boost your organization’s internal PR as the industry switches toward the digital revolution.

Be open for their thoughts and ideas

An organization does things the best when its members are motivated and committed to do their work at their best. The managers need to turn mentors for their team; guiding them on their path and assigning them all with tasks that develops a sense of ownership of work in them. Get into casual chats and friendly lunch or dinner with the team, this will help you know each one of them better as a person and will also help them develop a trust bond with you. The concept of openness belongs to all, even the clients, as the ideas can pop in from almost anywhere.

Ensure the consistent two-way communication approach

Consistency and prioritization goes hand in hand when it comes to boosting employee morale. With internal PR the management encourages discussions and open up for the doubts and queries of the employees to get to the best practices and solutions. The PR professionals handling the internal PR also ensure that all employees receive timely notifications and updates regarding the projects, new clients and business announcements. This consistent communication approach between the employees and the management is what that ensures collective innovation and developing individual responsibility.

Team work needs to be duly recognized

By voicing their views and demands to the upper management levels with the help of internal PR, team leaders ensure that each professional working under them is more inclined at producing results which further positively impacts the client experience. The members of the team feel motivated with the recognition of their work because it confirms the positive impact both at the core and bottom line.

Precisely talking, Internal PR has no longer just remained the little brother of an external PR strategy; rather, it has now become a key operation driving and aligning the entire organization. Consistent communication and open cultured system makes up for an environment that brings on higher level of employee engagement and employee productivity, leading to higher revenues in  the extremely competitive market.

Why do you need to hire a professional branding company?

When you start with a business, you come across several ups and downs, tension and woes, many of which may even not belong to your core area of expertise. Creating an effective branding strategy is one such situation which may not be understood by most of the entrepreneurs and industry professionals. But, being a brand is a necessity that no business or any industry can neglect. This is when hiring a professional branding company comes in handy and helps the company owners to lead the industry with their brand.

Working with a professional branding company will help you earn an invaluable expert counseling that will guide you and your business with even the toughest of the situations with immense ease. The central focus of the professional branding company is to identify your company’s core values and highlight it in the brand’s image that will be presented in the market. Here is a list of things that you need to look out for when selecting a professional branding company for your organisation:

Finding the Value

The first step in branding personnel to do is to evaluate the business and assess the marketplace thoroughly before recommending any image improving agents. They can either assist you with mere visual branding (logo, typestyle, and colors) or can help you with a mix of all elements of branding including this other than visual branding like, how your phone is answered and how your product is packaged.

Deciding the Right Time

It might be difficult for you to believe, but it’s true that an entrepreneur needs to hire a professional branding company even before the start of the business. Defining who you are is an important part of branding that needs to be done in the planning stage itself as only then you can better explain the team what they need to do for the success of the company. Any type of confusion in the brand message will lead to a complete disaster and wastage of resources.

Selecting the Perfect One

The best way to select the perfect branding company for your organization is to have a look at how well the other companies in the industry have conveyed their brand message. Do some homework regarding what their website offers in the message, is the tone of message professional and succinct, and other things before starting your search for a branding company. If you are not comfortable with this method, then it’s better to research the branding companies and professionals providing services in your domain. Make sure you do all the necessary research work and check out all the potential service providers and their services. Keep in mind the one you hire needs to be good at the kind of counseling you are seeking.

Deciding the Budget

It’s tough to tell you an exact guideline to decide the pay for the expertise of the branding personnel’s. But the price tag generally depends on two major components, i.e., the expertise they offer and the level of involvement you require. If you wish to their involvement only in visual elements, then the expenses are set to be quite cheap. But as their scope of involvement broadens, so increases their price tag. Since the future of your company’s at stake, you certainly need to consider hiring the best branding professionals you can afford. And, The Yellow Coin Communication located at New Delhi is one such branding agency that offers the best branding practices of the lot, to help you raise as the brand you think to be.

Monthly Social Media Round up – July 2017

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July has been an informative, entertaining, intriguing, and infuriating month in equal parts, when it comes to social media. We have listed a few cool updates about your favourite social media sites. You can thank us later. Read on …

WhatsApp is beating Snapchat at its own game. Recently, the company announced that it has reached the milestone of 1 billion daily active users. That’s not all about it. The more interesting fact is that the company’s stories competitor – Status, now has 250 million daily active users.Not only that, but the app has also hit 1.3 billion monthly active users — which means that 76 percent of its user base uses  the app every day. The growth has been quick for WhatsApp, which hit 1 billion monthly active users in early 2016. It will be interesting to see how WhatsApp continues to grow and if Snapchat can make moves to compete against WhatsApp and Instagram in the near future.

Good news for all LinkedIn users – LinkedIn will soon be sharing demographic data — without names — to companies for website analysis. LinkedIn is now using profile data to show businesses who all are visiting their websites. A new LinkedIn Website Demographics tool, announced on Thursday, July 26, allows companies to see data about who is visiting their website by using anonymous demographics from LinkedIn users. The new tool is designed to help companies analyze whether or not they are reaching the right audience by using information users already put inside their profile, like industry and job title. The new tool in a way helps in respecting user’s privacy.

Now you can create fancy GIFs app- free with Giphy’s online GIF maker – Yes, you read that right. A dedicated app is no longer required  to create moving pictures. Giphy, recently launched GIF Maker, a graphics tool that only requires an Internet connection and a browser. No app downloads necessary to create a GIF on the new web platform; users can upload an image from the device. Once uploaded, the tool allows users to add animated text, or, with a drawing tool, sketch an object that will then dance on screen. A sticker option allows users to add animated clip art as well as special effects, like a bit of sparkle or some explosions. How cool is that? Go try creating a GIF all by yourself and send them to us!

Facebook stories are no longer only for your friends – Facebook is now going public with their stories. The social media platform recently rolled out the ability for anyone to see the self-deleting daily logs, instead of just sharing among friends. Public Facebook Stories are now available for users who allow public followers. That’s a massive step! Like sharing Stories among friends, users who share stories publicly will instantly get to know the number of people who have viewed their Story. Users won’t see the names of viewers who aren’t friends, however, though they will be included in the view count. Facebook stories however appear to be slower to grow. But it is still catching up in the stories game.

So, these were just a few cool updates on social media. Hope this was informative enough to go update your apps and check on all the cool new features.

 

Social Media Round Up – June

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June has been a pretty interesting month for social media. If you missed the cool updates across the social media platforms, look no further. With social media growing and changing at a very fast rate, we decided it was time to start rounding up the latest and greatest June updates! It seems like there are things we didn’t even know we needed until they came to be!  Check out the updates from this month below:

Facebook –

Live Chat – Yes, this happened. With Facebook Live, you can now chat live with friends face-to-face. Nothing new nor is it anything fancy. But it is for sure, a convenient update for all Facebook users. Rather than live streaming to everyone in your friend’s list, you can now choose who you want to talk to individually through FB!

Fundraisers- Facebook also added a new feature that allows you to set up your own fundraiser campaigns right within the platform. These campaigns are easy to start, share, and receive donations for a cause you care about! Keep in mind that any fundraiser you start has to be pre-approved by FB, though. So, no more wasting time just start setting up the GoFundMe page. Quite a relief isn’t it?

Instagram –

Face Filters- The Instagram stories Vs Snapchat Stories battle continues. Many of us are frequent users of the Snapchat filters which we post across all social media platforms. If you’re a fan of Snapchat’s infamous face filters, you’ll be happy to know that Instagram Stories now has them, too!

Upload posts from outside the app – We didn’t see this coming. But Instagram never fails to amaze us every day. This update is uber cool, as it allows users to update even if they don’t have the app installed on their phones. You can now upload content from outside the app itself! But why would we want to do that, you ask? Providing more ways for users to add content gives the platform more flexibility. This update will benefit users in developing regions, where downloading the app might not be a simple option.

Snapchat-

Collaborative Stories – Instagram may be following Snapchat’s footsteps with their version of Stories, but let us assure you that Snapchat is way ahead in its league. Now, you can collaborate on Stories with other users! It’s an interesting concept that none of us saw coming. In our opinion, this sets Snapchat apart from its rival Instagram entirely. Instagram, you have a long way to go!

Limitless Snaps – With this cool new update, you can make snaps that last forever! Your funny faces and crazy filters can be frozen in time and live on. Interesting enough? Try it now!

Pinterest –

Stats on Pins – Pinterest has finally made viewing stats much easier. With this new feature, you can view the statistics on each Pin you post and do more of what works and less of what doesn’t.

Twitter –

Approve DM’s – Just like Instagram DM’s, whenever someone who you don’t follow DM’s you; you can now decide whether or not you want to talk to them!

New Layout – Twitter is now more… rounder. With a new path to your profile, Twitter is ultimately trying to minimize its look and make it more clean! Sometimes less is better.

Role of PR in CRISIS MANAGEMENT

Crisis takes place every now and then. It occurs even in the most idyllic settings. The only way to deal effectively with the crisis is to be prepared. Crisis management plan is necessary because of news and information, travelling faster than ever. Companies must be able to answer questions and allegations about looming crisis quickly. As far as we know, most of the PR Firms in Delhi and rest of the country do pretty well with dealing with an unwanted/unexpected crisis (except for maybe a glitch here and there).

However there are times when crisis strikes, most companies are unprepared and poorly handle the situation. Organizations might try stonewalling the situation, toughing it out or pretending the crisis will pass, but they only make the situation worse. Organizations who waste valuable time at the beginning of a crisis can expect to see a loss in revenue and plummeting stock prices. It is useless to conceal the truth from the public because eventually, someone will blow the whistle.

Companies and organizations often make the mistake of waiting for a public relations crisis to happen and then responding to it. No matter how much damage control a company does, it’s hard to overcome an embarrassing situation. A better approach is what many of us in the PR industry call “crisis prevention.”

Nowadays many companies hire professional hackers to uncover potential security breaches of their networks and servers. Why not do the same for public relations? Protecting a company’s image is just as vital as protecting its physical plant. Most of the PR agencies in Delhi are well equipped regarding this matter.  But it’s not always easy to see one’s own faults. That’s why your company should hire an outside consultant to “hack into” your company’s image and assess where potential PR problems may arise. Correct the problems you can and, if something can’t be fixed, have a good reason why things are the way they are. Don’t be afraid to admit that your company isn’t perfect and needs to improve things. The public likely will respect your candour.

There have been countless public relations crises in the past, and there are five steps that should be executed to manage a crisis properly. First, the corporation in crisis should be prompt, addressing the public right after finding itself in the crisis. Second, the corporation in question should maintain honesty because the public is more willing to forgive an honest mistake than a calculated lie. Third, it is important to be informative because the media, as well as the public, will create their own rumors if no information is given to them by the corporation in crisis. Rumors can cause significantly more damage to the corporation than the truth. Next, it is important to be concerned and show the public you care because people will be more forgiving if it is clear that the corporation cares about the victims of the crisis. Finally, maintain two-way relationships. This is important because the corporation can learn a lot about the status of public opinion by listening. These five steps are necessary to manage any crisis public relations situation. However, we must not forget that each crisis is unique and requires a tailored response. Communicating with the public openly and honestly helps to deal with as little damage as possible.

If you like to know more, there are way too many startup PR that had taken place in the past such at the Diet Pepsi case and the Tylenol case. Some are successful PR crisis situations whereas others are poor examples of crisis management, the Ford case and the Firestone case are some of the most quoted examples in this context.

No matter how much planning goes into preventing crises, there are always crisis situations that can not be planned for.Crisis public relations is changing. With new media, such as MySpace and Facebook, crisis situations have occurred on the web. While products and services expand to new media, there are new ways for crises to emerge. At the same time, new media can be used to communicate with the public. Corporations can now communicate with customers across the world using a number of different media such as e-mail, websites, podcasts, internet video, and more.

While communication with the public is easier and cheaper than in the past, the original 5 steps to properly manage a crisis, as well as the six types of responses, continue to be the foundation of any crisis public relations plan.