Why PR is the Need of the Hour for Startup Businesses?

Startup businesses are more on the rise these days. So, there comes the situation, how to publicize them or how to make them stand out from rest of the companies? There could be many things like advertising through various means of networking or to hiring a public relations firm. Now, the question arises, what Public … Continue reading Why PR is the Need of the Hour for Startup Businesses?

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PR is a better branding option for startups than advertising

Startups always get confused between public relation and advertising. They always stuck in between the two and kept thinking that which is better for them a PR agency or an advertising company. Well, this problem arises due to the fact that they both are doing the same job with different approaches. The target of both PR … Continue reading PR is a better branding option for startups than advertising

Why PR is more cost effective than advertising?

There is no denying fact that PR management services are more cost effective than advertising and there are several reasons behind this fact. PR and advertising go hand in hand, but still, there are plenty of things that make them two different approaches. Both of them primarily work towards in increasing sales by creating media attention, but the way … Continue reading Why PR is more cost effective than advertising?

PR Trends that have Rocked the Industry in the Last Two Years

In just a few years, the Public Relations industry has gone through a massive transformation as a lot of people are moving from the offline world to being consistently online. Moreover, the evolution of digital media, constantly changing nature of traditional media and continued launching of a variety of social media networking sites, has opened … Continue reading PR Trends that have Rocked the Industry in the Last Two Years