Public Relations is the best Branding tool for Startups

Marketing is the need of every company, be it a startup or the seasoned one, yet most still ignore the fact that Public Relations (PR) is the essence of the marketing mix and needs to be done on a priority basis. Public relation used as a tool for gathering news stories is the most powerful … Continue reading Public Relations is the best Branding tool for Startups

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What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and … Continue reading What is Digital Public Relations and how it works?