Career scope in Digital Marketing

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice, and that is Digital Marketing. The marketing world in the digital arena is itself a huge empire with many avenues hence; here we have listed a few career choices of the arena to make sure you don’t regret your decision once you’re on board.

A digital marketing manager or digital director – Considered as the head of the digital marketing department, this is the position one needs extreme experience for. To qualify for this position, it’s necessary for a professional to have an industry experience of at least 5-7 years. Your role will be to look after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.’

Social Media Executive and social media manager – Job in social media is definitely one of the coolest jobs. But don’t mistake it only for tweeting and facebooking. Other than these, the social media executives/managers are also required to keep track of the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on a regular basis, creating quality content or video, etc. Knowledge of all the social media platforms and a lot of creativity are a must for this job role.

Content Marketer – If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing, you will need an impeccable knowledge of English language along with a lot of creativity. Most of the PR companies in Delhi crave for good content people to join their team because the content is the most valuable part of a company’s page and their clients.

SEO Executive/Expert – A well-designed website will reap in almost no benefits if the company lacks with people promoting it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

These are just a few career options in the field of Digital Marketing Company in Delhi. This career path is surely going to take you places if you show enough dedication and hard work.

 

Advertisements

Importance of PR in the Fashion World

The world of Fashion Public Relations is an exhilarating and fast-paced field where hours are long, and the work is extensive. Those who have mastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either a single brand or many brands, small or major, that’s learned by doing.

How do you as a fashion influencer not only get the word out about your client’s fashion line but also make a public faced with myriad choices interested in what your clients have to offer? How do you make the brand grow? The role of a Public Relations Representative in the fashion world is critical, and any individual is attempting to explore this world must be proficient enough.

Here are a few ways to climb the ladder:

Create a strong brand for your client – What is a strong brand in the fashion industry? It’s the one image that every member of the public must have when they think of your client’s styles. The PR professional is in the background, but the brand must always be front and center. Failure to create a distinctive brand will most certainly mean failure for your client.

Have a good idea about how to work with fashion editors – One of the most important jobs for a Fashion PR professional is to work with the editors of fashion magazines, particularly major fashion magazines. It’s the PR professional’s responsibility to develop relationships with fashion editors and their writing and photography teams.

Effective buzz is created by fashion magazine teams to launch and promote a line. Know what works best for clients. Be ready to put our fires – Not only may you be expected to work with editors and people on the inside, but you’ll also work with customers, retail stores, and fashion companies. You must be skilled enough to make your customers happy.

Also, you need to be prepared to deal with disasters. Understand media trends – Interviews, press conferences, and press releases are an important part of the responsibilities of a Fashion Public Relations professional.

A PR person must keep a strong relationship with the media. The ability to work with the media in gaining continued attention for your client’s fashion is how to keep the fashion front and center in the public’s eye. While doing that, a PR fashion professional must have the skills to handle the tough questions.

What are the Advantages of Digital PR

Digital marketing requires your business to widen its audience reach as much as possible before working so as to gradually turn these fans or followers into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you will have when it’s done right. While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair to say that a majority of businesses with an online presence now believe digital PR should be a priority, as more and more people are going on the internet to find out information about a company or purchase goods and services.

Let’s talk about how digital PR is bringing about positive changes in the world of PR. Increase visibility – One of the most obvious benefits of digital PR is that it can markedly enhance your business’ visibility online. Not only will numerous outlets distribute press releases and news stories, your search engine performance is bound to improve as well. This is beneficial and is working in favour for most PR companies in Delhi.

Enhance Reputation – The only reason a consumer will go online to submit a product review or to comment on a company’s customer service is that they have had a bad experience. Negative feedback can be counteracted with press releases or an article that explains and apologies for the problem. To fully take advantage of the reputation enhancing benefits of startup PR agency, you may consider releasing exclusive information or a prototype product to generate positive hype and favourable reactions.

Build brand identity – By giving valuable insights into what is going on at the company with an informative yet personal tone, the brand’s identity is sure to gain notoriety. Numerous organisations use digital PR as a platform to become a leading and authoritative voice in their industry. From knowledge, expertise and honesty come a great deal of respect. You’ll probably steal a march on your competitors too.

In case, you haven’t already boarded the Digital PR bandwagon, it’s high time to do it. Reap all the benefits of the digital world!!

PR is an Integral Part of Marketing

There have been quite a few changes in the world of PR in the recent years. It has been disrupted up to the point where in the world of shrinking newsrooms, PR is filling the vacuum, and in the boardroom, PR has become an integral part of marketing strategy.

The PR workforce landscape has also changed drastically. PR is no longer restricted to print and broadcast media only, and we have up-skilled to meet the 24/7 always-on news cycle and social media content appetite. Content creation/story-telling is now part of our job. Before the content creators worked mainly in the media companies but now they work in marketing departments / PR and specialist content agencies.

Certainly, there are a lot of new job titles and roles, community manager, head of digital, chief creative officer, citizen journalist, brand journalist, etc. PR is the new community managers on social media for clients in the mobile first world we now occupy. PR companies in Delhi and around the world play different roles of being a photographer and picture editors, with real-time sharing on social media a must to make client events trend. Dealing with bloggers and vloggers for many clients, and seeding for social media impact is a daily activity. Contracts and gives and gets need to be agreed in advance of any activity and the leading Irish lifestyle bloggers command high fees for endorsement on their sites. We are measures of coverage achieved, so social media audits and analytics are now part of what we do.

Inbound marketing is the new buzz word with blogging and ezines back in vogue and great helpers to SEO. Clients want PR firms, especially the PR consultants in Delhi to do more – SEO, blogger relations, video, online and pay per click advertising. Twitter can set the news agenda and gives individuals and celebrities the opportunity to engage directly with the public.

So what does the future hold? The number of outlets/titles and the media landscape have been impacted by the change in the advertising industry business model which has fragmented the media world.

From maintaining the reputation of a company at every stage of the client’s journey to bringing all the elements together, it is an all round process. Thus PR practitioners need to be more proactive. PR is definitely still a story-telling function, not just any story, but your Brand Story.

Hence in future, PR firms in Delhi will need to draw on a much broader context and become the custodian of the brand story, understanding the company and the environment in which it operates on a very detailed level and developing the messages, the stories and the themes that will help our audiences make a connection with us and clearly position our value to them.

 

 

How PR Saves the Image of a Brand in Crisis

Product failures, personnel problems, natural catastrophes, labor disputes, network breaches, or other catastrophes unexpectedly hit your company and you find yourself trying to put out fires rather than dealing with more productive matters.

Crisis management PR is a delicate technique; it is very precision technology. When it comes to defending one reputation, natural tendencies in human behavior are sometimes polar opposite to communications techniques useful in crisis PR.

Crisis management PR is a multi faceted approach. Crisis management PR is dynamic and dependent on a well laid-out, strategic communications plan. It is a multi-faceted approach that takes into account all opinion leaders in your industry – in both the private and public sectors.  To manage crisis, you are not only mitigating the damage, but also publicizing everything great that the company has been doing. There has to be a communication build up with legislators and editorial boards and allies. While handling a crisis attack, Startup pr agency usually do a buildup of good works publicity that eventually dwarfs any negativity that you could receive.

Crisis management plans start with good PR. An online reputation is worth gold. If you are already pervading the Internet via the PR channels where your industry media and your target markets are hanging out, then any bad publicity that comes your way is easier to handle. Good PR and publicity has a long shelf-life and high value ROI with any crisis management plan. After you have made a ton of good publicity, the media will automatically hesitate to say/publish/air something bad. People are going to be more cautious about dotting their I’s and crossing their T’s to make sure that their source is completely correct, because you already have a huge amount of support from the public.

Support of the public is a must to avoid more open attack. PR performs a business crisis management plan in advance to prepare you for any potential problems. Panic doesn’t do anyone any good. So tp tackle any crisis in the near future make sure you’ve done your PR and publicity the right way in the past. A good reputation can save the day by limited damage. Hence it is necessary to depend on PR to manage crisis.

PR companies in Delhi use all of the new technology and techniques to deal with crisis. A back up to deal with every situation is necessary. Hence start up companies often rely on PR to make a head start and not fall short upon any tactics to deal with a crisis.

 

Fashion PR in its modern outlook

With the accelerating technological advancements hitting the fashion industry like many others, the restrictions on entrance avenues have eased out quite a lot giving the budding independent designers an easy entry scope. Affordable small-scale manufacturing options and e-commerce solutions are the main two things responsible for individuals taking up fashion entrepreneurship in high numbers.

The continuously rising digital ecosystem has not just created opportunities but has also led the steep competition to enter the marketplace. And, with all this digitalization going on, people are arguing people are arguing whether digital age has killed Public Relations (PR) industry or has made it strong in the market like never before.PR is an integral part of brand promotion has always played a primary role in the fashion world. And, ever since the content became powerful and entry barriers in the line of media and fashion crumbled, the role of fashion PR in the industry has intensified beyond an extent.

Traditional way of doing Fashion PR

The traditional approach is followed by most of the PR professionals working mainly in PR companies of Delhi focused on maintaining the relationship with media and stylists and generating media coverage’s along with social media mentions. The administrative operations around these things traditionally require individual transactions; hence the majority of the PR agency resources get engaged in these activities. But with an enormous amount of media to pitch, content overload and quickly evolving media channels the traditional approach will not work out.

It’s true to the fact that PR is a long-term investment and needs time to gain exposure and momentum towards brand awareness. However, traditional processes involving editorial engagement are outdated because neither are they cost- effective nor are they scalable in this excessively evolving media scenario. Although PR is a long-term investment and it definitely takes the time to build exposure and momentum.

Fashion PR in its new outlook

There are a few PR companies in Delhi that are taking the help of technology and automating many of the administrative tasks related to media and blogger relations. These global online solutions are promoting productivity, consistency and scalability of PR campaigns. The PR firms in Delhi that have adopted these platforms are leading the industry. This has not only eased out their work but has also allowed them to produce incredibly customised and proactive communication programs for their clients. There is a need for the other PR consultants in Delhi to realise that it isn’t the administrative work that will keep their business alive. These administrative PR processes need to evolve with the growth of media industry along with giving way to PR creativity and originality.

What This Shift Brings in for Independent Designers

If you are new in the design and fashion industry, then it’s really important to understand the main idea behind what actually you need from a PR agency. If contact lists and PR applications to facilitate media placement is all you need then it is widely available on the online platforms. But, if you are looking for an agency that can craft strategic programs to generate calculative results then make sure the PR agency in Delhi that you go with don’t just follow the traditional product placement project but instead has immense expertise in getting a customised PR program done.

 

Components of a Successful Public Relations Strategy

Public relations strategy involve the way one communicates inside and outside their organization, events they plan, way in which they need to involve in the community and also the way in which the crisis needs to be managed.  On an overall scale, we can say that PR strategy adopted by PR firms is mainly concerned with the way and style in which the media are portraying their client or his/her business. To help you better understand what all is included in PR strategy adopted mainly by PR companies in Delhi; we have outlined each piece along with its importance in creating your brand’s image:

        Corporate Communications

How businesses communicate with each other, both internally and externally, create its own voice called corporate communications.  Whether a startup or a seasoned business firm, you need to know that corporate communications strategy is the backbone of the overall public relations strategy adopted by PR professionals working in PR consultants in Delhi. It uses the brand’s voice to express important messages to the audience in a way that they are able to understand.

        Media Relations

Media relations refer to the relationship shared by an organization with the press. In order to be successful, you need to have a great relationship with the correct contact person from the relevant news outlets to ensure that business gets well portrayed in the eyes of the target audience. And, this is when the traditional and digital PR services provided by PR agencies in Delhi come handy in creating a symbiotic relationship between the press and businesses.

        Community Relations

Whether you or your business both are part of a community and it’s the good community relations only which establishes your business’ presence and the perceptions of others in the mind of the target audience. PR firms in Delhi are available in many ways with which your business can get involved in the community.

        Crisis Management

The way you handle a crisis or any other unexpected situation can make or break your business. Having a PR agency in Delhi, all prepped up with crisis management plan in place allows your business to operate as normally as possible even if the toughest crisis lands down on your shoulder.  The PR professionals are very much trained and aware of handling these situations and preserving the brand’s hard earned reputation in the market.

Public Relations involves many activities and strategies that combine up to build a positive image of the business in the eyes of the target audience. Having a plan in place can keep these efforts organized and create the image you want for your business.