6 Ways to Prevent and Control PR Crisis

Every brand wants to have a decent image in the market and does not want to deal with bad press, but we cannot stop the negative feedback from coming. It might be a disappointed customer grumbling about social media or a review website, or an argumentative worker accusing the company of a perceived injustice. These … Continue reading 6 Ways to Prevent and Control PR Crisis

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How to manage Public Relations crises when your reputation is at stake?

A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving … Continue reading How to manage Public Relations crises when your reputation is at stake?

Trends and Blings of Digital Public Relations

Public Relations is a dynamic industry ceaselessly evolving with the time, space, technology and the publics. Long past the days when PR practitioners used to fax media advisories, press releases and media kits for gaining coverage. A lot more than this has now gone digital and the traditional public relations turned into digital public relations. … Continue reading Trends and Blings of Digital Public Relations

What is brand salience and how Public Relations enforce it?

Every business, today, is trying to become a brand that people instantly recall and prefer whenever it comes to buy a particular product. For instance, if you have to buy a pretty casual skirt, the first brand that would come to your mind would be “Zara” or “Forever21”. So, you would go to any of … Continue reading What is brand salience and how Public Relations enforce it?

Why PR is the Need of the Hour for Startup Businesses?

Startup businesses are more on the rise these days. So, there comes the situation, how to publicize them or how to make them stand out from rest of the companies? There could be many things like advertising through various means of networking or to hiring a public relations firm. Now, the question arises, what Public … Continue reading Why PR is the Need of the Hour for Startup Businesses?

Role of PR in effective NGO management

It’s a fact that PR plays a vital role in efficient management of NGOs. These days most of the NGO's have their own PR strategies to attract social attention and funds. Hence the importance of Public Relations in NGO management is now accepted worldwide. Foundations and charities are using advanced PR campaigns to raise funds, and artfully using standard … Continue reading Role of PR in effective NGO management