To start with let us look back on the time before the advent of social media. People used to know real-time information by word of mouth that is through traditional media like television and radio, while they can’t get information immediately due to technology restriction and media gatekeepers checking. So, the information cannot go viral … Continue reading How is social media revolutionizing real-time information for journalists and news sources?
Nowadays, the content composition is streamlined for the web indexes based on the right proposition and the density of the keywords. Yet, there are several other important factors which cannot be overlooked to entice the target audience and appease the search engines like Google. Keywords alone cannot produce a wow effect; the content should be … Continue reading Importance of Keywords in Content Management
Media relations and Public relations are two terms that are often considered synonyms, but only a few know that both the terms are completely different from one other with different goals to accomplish. Here is a detailed description of both the terms to better understand the difference between the two: Public Relations This is the … Continue reading Public Relations vs. Media Relations
As social media gains prominence and becomes a closely knit affair in the workflow of PR professionals, it at times become really problematic to decide on the content that will resonate with the influencers and target audience that connects with them. Here are some of the key factors that will help the professionals working in … Continue reading Boosting the PR Campaigns with the power of Social Media
You must have often heard the phrase, “Everyone works hard, but not everyone works smart.” The truth is when somebody is smart working, along with hard working, that shows that the person is surely on the road to success. Almost everyone today wants to be an entrepreneur, and wants to be famous and successful. There … Continue reading Smart Ideas to Start Your Own Venture
Search engine optimization (SEO) is the process by which a company can generate more traffic towards its digital mediums like websites, social media accounts etc. and beat the competition that they have in their respective fields. We all know that digital media is an important aspect of any business in today’s time and therefore it … Continue reading Beat your competition with effective SEO
Digital marketing is the marketing of service/product of a brand or organization via digital technologies and tools. This is one of the integrated services used for brands to get recognition in this fast pace world. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and … Continue reading Why is digital marketing necessary in India?