How to use PR in startups?

Public Relations (PR) is that form of marketing which is accessible to startup or newly formed firms. PR companies in Delhi use various tactics for the startup firms to tap into specialized expertise.The one main of PR companies in Delhi for startup firms is to have people with high credibility, such as industry thoughts leaders or the members of the press, talk favorably about the product or the company. Additionally, a PR company also provides startup firms a specialized talent marketing communication, especially in media relations. Here are the following points that startup firms should keep in mind before opting for the PR companies.

Choosing a right PR agency for startup

It’s very important and necessary for the startup firms to choose a right Public Relation company according to their needs. A good Public Relation company will have the skills that include positioning, articulating your message, conducting market research and filtering the audience – in addition to getting media to communicate with your message. Eventually, this will build the brand, help the firm to stand out, increase the visibility and get in the front of decision makers.

Target the right audience

“Who are you trying to reach and why? You need to find out what you want the end goal to be,” said Joshua.

For Public Relation companies it’s very important to have the targeting audience for accelerating the brand reach. For instance, if the product is for the mothers then we try to reach out the media that mother reads, not just media that we think.

Don’t ignore social media

In this era of digitalisation, it’s very important to establish your brand on the various social media platforms this will represent your brand, your values, and culture, such as creating an engaging social media campaign right from the beginning to increase the brand presence. Giving dedicated time to directly engage with the followers, answers questions, share information and include in the conversation. These all tactics will eventually help the brand to establish its identity and credibility in the industry.

Be sure that you have got the news to share.

Startup firms while approaching to the PR companies must keep in mind that no media will report about your startup until you produce something new and unique. So pick up the unique aspects of what you do and highlight them. It’s also important to be honest with yourself so that you can craft a creative message.

Build relationships

Rather than blindly distributing press releases, be specific and get to know the reporters, bloggers and editors who can actually cover your product in the various media outlets. If a targeted journalist in your town then invite him or her for a lunch or a cup of tea or a coffee. During these get together, you can offer your startup as a resource story related to the company’s expertise, instead of blatantly asking for coverage of your startup.

Role of PR in effective NGO management

It’s a fact that PR plays a vital role in efficient management of NGOs. These days most of the NGO’s have their own PR strategies to attract social attention and funds. Hence the importance of Public Relations in NGO management is now accepted worldwide.

Foundations and charities are using advanced PR campaigns to raise funds, and artfully using standard lobbying techniques with governments. NGO’s often seek to mobilize public support. A PR strategy can be used to create awareness about the organisation’s aims and objectives, which can lead to the flow of funds. However the rules of the game have changed. Earlier many NGO’s functioned in a very traditional way and they did not use PR as a tool for attracting social attention and funds. Now they do.

NGOs need to communicate and tell a story. Visibility is a premium commodity. You can easily grab headlines, if you have an interesting and strong story to tell. NGOs, like other organisations, try to raise visibility for their groups. So, like other organisations, they should work with communications programs to make sure their message reaches the masses. NGOs face many challenges and opportunities as well. However, the organisation is not telling its story consistently and strategically, it is bound to fail. Most PR companies in Delhi help NGO’s let their voices be heard.

There are various tips for building and maintaining a reputation. If followed, these tips can help NGOs improve their ability and communicate messages in a much effective way to the target audience. This will widen their spheres of influence, and enhance their reputations – all in the service of their mission. In order to do well, an organisation must first communicate well.

Every organization must differentiate itself in the crowd of rest with its own compelling yet message driven story. The stories should be built on the foundation of sharply defined messages that clearly defines the organisation’s goals and objectives. A core message platform is the key to any communications strategy.

NGOs need to get working and conduct some series of communications activities to drive immediate goals. However, proactively executing a well-planned communications strategy that maintains the consistency of messages is far more effective in achieving long-term goals and creating a good reputation.

Identifying and training spokesperson is also an important element. Today, we see many celebrities endorsing NGOs, when the glamour quotient shoots up at NGO-sponsored events. Spokespersons may also need some professional media and presentation training, to sharpen their skills of conveying messages; it will also make the messengers more comfortable and make sure the organisation is speaking in one voice.

A proper communication activity must be rolled out. Execution, which might include doing regular media search and issuing proprietary data and surveys, is necessary. Startup PR firm in Delhi must know these strategies to help NGO’s.  Lastly, use social media to engage. Social media should be approached with the same strategic mindset one would bring to traditional communications. Interaction needs to be message oriented, benefitting the audience with something useful and part of an overall mix of communications tools.

 

How Social Media can help with PR

With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, social media has become as much a professional staple as a personal one. Many businesses are failing to utilize social media for PR, small or online based businesses both. If you need improvement in your business, try to use direct engagement with both customers and the press. Social media is perfect for both.

Social media can be useful for you business along with Pr in more ways than you can think. To get started, here are a few tips –

Most PR Companies  in Delhi publish social media friendly content  such as case studies which are a great option. They are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer perspective in the results. More than that, if you present it in the right way you can elicit an emotional response that will prompt engagement and potentially sharing. The case studies of companies are often shared and cited by the major media outlets. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image.

Blogger’s coverage – Do not ignore the blogosphere. Startup PR firm in Delhi collaborate often with bloggers in association with their clients. It is the perfect link between social media and PR as bloggers are active on social media and many of them are closely monitored by journalists. You need to get mentioned by the bloggers. To get featured you need to be a contributor.  Guest posting at a well-known blog is a good way to get media coverage. Provide your expertise wherever needed. Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. Get your service or product reviewed. Whether you pro-actively seek coverage or not, your product will probably be reviewed by users anyways. Blogger reviews work great for potential media coverage as well.

Connect with the press on social media – The media relies quite a lot on social media to pick up content. They often share a shocking amount of information from the web these days.  Not just details to enhance stories, but entire stories. Use of hashtags on twitter are often covered by major news outlets. Thereby we can see that social media sites have become a solid part of journalism.

Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.

Career scope in Digital Marketing

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice, and that is Digital Marketing. The marketing world in the digital arena is itself a huge empire with many avenues hence; here we have listed a few career choices of the arena to make sure you don’t regret your decision once you’re on board.

A digital marketing manager or digital director – Considered as the head of the digital marketing department, this is the position one needs extreme experience for. To qualify for this position, it’s necessary for a professional to have an industry experience of at least 5-7 years. Your role will be to look after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.’

Social Media Executive and social media manager – Job in social media is definitely one of the coolest jobs. But don’t mistake it only for tweeting and facebooking. Other than these, the social media executives/managers are also required to keep track of the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on a regular basis, creating quality content or video, etc. Knowledge of all the social media platforms and a lot of creativity are a must for this job role.

Content Marketer – If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing, you will need an impeccable knowledge of English language along with a lot of creativity. Most of the PR companies in Delhi crave for good content people to join their team because the content is the most valuable part of a company’s page and their clients.

SEO Executive/Expert – A well-designed website will reap in almost no benefits if the company lacks with people promoting it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

These are just a few career options in the field of Digital Marketing Company in Delhi. This career path is surely going to take you places if you show enough dedication and hard work.

 

Importance of PR in the Fashion World

The world of Fashion Public Relations is an exhilarating and fast-paced field where hours are long, and the work is extensive. Those who have mastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either a single brand or many brands, small or major, that’s learned by doing.

How do you as a fashion influencer not only get the word out about your client’s fashion line but also make a public faced with myriad choices interested in what your clients have to offer? How do you make the brand grow? The role of a Public Relations Representative in the fashion world is critical, and any individual is attempting to explore this world must be proficient enough.

Here are a few ways to climb the ladder:

Create a strong brand for your client – What is a strong brand in the fashion industry? It’s the one image that every member of the public must have when they think of your client’s styles. The PR professional is in the background, but the brand must always be front and center. Failure to create a distinctive brand will most certainly mean failure for your client.

Have a good idea about how to work with fashion editors – One of the most important jobs for a Fashion PR professional is to work with the editors of fashion magazines, particularly major fashion magazines. It’s the PR professional’s responsibility to develop relationships with fashion editors and their writing and photography teams.

Effective buzz is created by fashion magazine teams to launch and promote a line. Know what works best for clients. Be ready to put our fires – Not only may you be expected to work with editors and people on the inside, but you’ll also work with customers, retail stores, and fashion companies. You must be skilled enough to make your customers happy.

Also, you need to be prepared to deal with disasters. Understand media trends – Interviews, press conferences, and press releases are an important part of the responsibilities of a Fashion Public Relations professional.

A PR person must keep a strong relationship with the media. The ability to work with the media in gaining continued attention for your client’s fashion is how to keep the fashion front and center in the public’s eye. While doing that, a PR fashion professional must have the skills to handle the tough questions.

What are the Advantages of Digital PR

Digital marketing requires your business to widen its audience reach as much as possible before working so as to gradually turn these fans or followers into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you will have when it’s done right. While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair to say that a majority of businesses with an online presence now believe digital PR should be a priority, as more and more people are going on the internet to find out information about a company or purchase goods and services.

Let’s talk about how digital PR is bringing about positive changes in the world of PR. Increase visibility – One of the most obvious benefits of digital PR is that it can markedly enhance your business’ visibility online. Not only will numerous outlets distribute press releases and news stories, your search engine performance is bound to improve as well. This is beneficial and is working in favour for most PR companies in Delhi.

Enhance Reputation – The only reason a consumer will go online to submit a product review or to comment on a company’s customer service is that they have had a bad experience. Negative feedback can be counteracted with press releases or an article that explains and apologies for the problem. To fully take advantage of the reputation enhancing benefits of startup PR agency, you may consider releasing exclusive information or a prototype product to generate positive hype and favourable reactions.

Build brand identity – By giving valuable insights into what is going on at the company with an informative yet personal tone, the brand’s identity is sure to gain notoriety. Numerous organisations use digital PR as a platform to become a leading and authoritative voice in their industry. From knowledge, expertise and honesty come a great deal of respect. You’ll probably steal a march on your competitors too.

In case, you haven’t already boarded the Digital PR bandwagon, it’s high time to do it. Reap all the benefits of the digital world!!

PR is an Integral Part of Marketing

There have been quite a few changes in the world of PR in the recent years. It has been disrupted up to the point where in the world of shrinking newsrooms, PR is filling the vacuum, and in the boardroom, PR has become an integral part of marketing strategy.

The PR workforce landscape has also changed drastically. PR is no longer restricted to print and broadcast media only, and we have up-skilled to meet the 24/7 always-on news cycle and social media content appetite. Content creation/story-telling is now part of our job. Before the content creators worked mainly in the media companies but now they work in marketing departments / PR and specialist content agencies.

Certainly, there are a lot of new job titles and roles, community manager, head of digital, chief creative officer, citizen journalist, brand journalist, etc. PR is the new community managers on social media for clients in the mobile first world we now occupy. PR companies in Delhi and around the world play different roles of being a photographer and picture editors, with real-time sharing on social media a must to make client events trend. Dealing with bloggers and vloggers for many clients, and seeding for social media impact is a daily activity. Contracts and gives and gets need to be agreed in advance of any activity and the leading Irish lifestyle bloggers command high fees for endorsement on their sites. We are measures of coverage achieved, so social media audits and analytics are now part of what we do.

Inbound marketing is the new buzz word with blogging and ezines back in vogue and great helpers to SEO. Clients want PR firms, especially the PR consultants in Delhi to do more – SEO, blogger relations, video, online and pay per click advertising. Twitter can set the news agenda and gives individuals and celebrities the opportunity to engage directly with the public.

So what does the future hold? The number of outlets/titles and the media landscape have been impacted by the change in the advertising industry business model which has fragmented the media world.

From maintaining the reputation of a company at every stage of the client’s journey to bringing all the elements together, it is an all round process. Thus PR practitioners need to be more proactive. PR is definitely still a story-telling function, not just any story, but your Brand Story.

Hence in future, PR firms in Delhi will need to draw on a much broader context and become the custodian of the brand story, understanding the company and the environment in which it operates on a very detailed level and developing the messages, the stories and the themes that will help our audiences make a connection with us and clearly position our value to them.