What is SEO in Public Relations?

Public relations as a function is concerned about getting a market presence for the client and with both the customers and investors are spending most of their time online; it’s high time to grab attention for the clients through the online portals. And, in getting such attention, it is the Search Engine Optimization (SEO) that helps the PR firms the most.

Although website management is not a thing that usually falls under the PR team’s umbrella, whereas executing simple SEO tricks and techniques communicators can improve the brand’s search rank. This, in turn, would bring greater market acceptance for the client’s media stories as the market believes in confirming what that is claimed in write up, and nothing is more valid than the information available online.

Follow this simple 5-step formula to make the best possible use of SEO in your PR Campaigns:

  1.    Consult with the digital or web team and ascertain some priority key term(s) or phrase that hold the potential to bring forward the company’s name whenever used or talked about in the PR Campaigns and accompanying news.
  2.      Make it a point to use these designated keywords on the on-site content as much as possible in the places like page title, page URL, first header (H1), copy text, etc. But be careful while using the key terms as the overuse can lead to penalization of the website.
  3.     Incorporate these keywords into the traditional PR tools like press releases, pitch notes and messaging material like you are doing with the on-site content. Because, ultimately these press releases will get some media coverage that have the potential to appear in search engine’s search.
  4.    While pitching the media for your story, always remember to ask them for the inclusion of client’s website link in their article.  Because it is these backlinks from the trusted media outlets that can create a much stronger impact on a website’s search-rank.
  5.    Whether it is the tweets, Instagram or the Google+ posts, they all are right there in the search engine’s domain. So, to gain extra visibility for the brand make it a point to incorporate the assigned keywords in the social media posts as naturally as possible.

SEO is an important tool for the brand promotion that most PR Consultants in Delhi and around the nation are ignoring. But it is The Yellow Coin Communication that brings in the best of all media presence for its clients by adequately using SEO and other brand promotion tools.

What are the best PR agencies in India for lifestyle startups?

Lifestyle and Fashion is one of the fastest evolving sectors in India. Indian fashion and lifestyle market is set to grow at a compounded annual growth rate of 12% over the next years to reach Rs. 3,94,000 crore from the currently estimated Rs. 2,21,000 which is evolving at a fast rate. The fashion and lifestyle segment is witnessing a paradigm shift with women’s apparel expected to match men’s apparel at par I terms of 37% market share each in 2016.

In the Lifestyle and Fashion Industry, trends changes as fast as they come. This is one of the most demanding sectors wherein all the PR consultants in Delhi strive to reach the acme. Visual merchandising, advertising, public relation strategies, graphic designing and fashion & lifestyle creative writing are the different forms of tools that are required in Fashion and Lifestyle industry. Through these tools fashion and lifestyle industry reaches out to its potential consumers.

Today the market place is flooded with several e-commerce options for the shoppers to buy these lifestyle and fashion trending products. There are a large and enormous number of products and services are being offered for the customers on these e-commerce websites and apps. In the last few years, the growth of e-commerce industry in India has been phenomenal as more of fashion and lifestyle brands have started discovering the benefits of using this platform. This trend has created an enough scope for online business in the future. There are many lifestyle PR agencies in Delhi which are more involved in the PR of these lifestyle and fashion brands. Not every brand can spend its capital on the TV ads or on the big hoardings. For such companies Digital PR is boon for them. Unlike tradition PR, digital marketing is more convenient way for the small budget companies to invest on the publicity of their brands. As more people are active on the internet today. This has also increased the value of the digital marketing. From small budget companies to huge budget companies are investing their capital in digital marketing.

Digital marketing is considered to be the future of the PR. It is an umbrella term for all online marketing efforts. Another key component of digital PR is mobile marketing. In fact, mobile usage as whole accounts of 60% of time spent consuming digital media, while desktop based digital media consumption makes up the remaining 40%. This means that it’s very essential for the fashion and lifestyle brands to optimize the digital ads, web pages, social media and other digital assets for mobile and computer devices.

Be careful with the PR jargon words

If you are a PR professional, chances are you already know most of the words and they are a part of your daily life. Many of you may be familiar with the twitter hashtag – #PRfail. It is one of those popular hashtag people use to share the worst public relations communications they find. This particular hashtag categorizes the worst public relations misfires that journalists and industry professionals come across. When you see such words being used on social media, it can be perceived as something hilarious and at the same time are extremely helpful. Through this, we learn what not to say or do when pitching. One practice to avoid when communicating with journalists is including overused jargon in your press release.

There are a lot many Pr jargon words that a PR professional needs to get familiar with. Let’s start with a few popular terms –

Leverage, Turnkey, Utilize, Revolutionary, Synergy, World-leading, Cutting-edge, Seamless, Optimized, Yield, Groundbreaking, Iconic, Disrupt etc. the list goes on and on.

Every profession has their own jargon words. One must be careful about when and how to use them. Overuse of all the words while trying to pitch can make it look pretentious. Hence make sure you know how to go about using the important Jargon words especially in the world of public relation.

PR consultants in delhi  often opt for jargon words just like any PR firms around the world. When we first start using words like these in communications, they truly had meaning. However, today, these words have been overused to the point that they’ve lost their initial meaning. There are often some hilarious cases of journalists receiving pitches with jargon words used up to the point that it had left them numbed. Journalists receive pitches that describe “revolutionary broccoli” or a “hotly-anticipated pen.” These kinds of pitches have numbed journalists to the true meaning behind these fancy-sounding words, so when we do pitch a game-changing stand-up desk, the phrase ‘game-changing’ does little to convince journalists of the desk’s value.

Instead of overly using the jargon, let the facts speak for themselves in your communications. If you truly have a product that streamlines processes, tell the journalist how your product does this. If your company is a world-leader in education, then provide facts that back up your claim.

So be wise and let your communication be free flowing and easy to understand rather than trying to sound fancy and making no sense.

 

 

How Social Media can help with PR

With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, social media has become as much a professional staple as a personal one. Many businesses are failing to utilize social media for PR, small or online based businesses both. If you need improvement in your business, try to use direct engagement with both customers and the press. Social media is perfect for both.

Social media can be useful for you business along with Pr in more ways than you can think. To get started, here are a few tips –

Most PR Companies  in Delhi publish social media friendly content  such as case studies which are a great option. They are some of the most powerful quantifiers you can use on the web. Not only do they present clear, concise data, but they also offer perspective in the results. More than that, if you present it in the right way you can elicit an emotional response that will prompt engagement and potentially sharing. The case studies of companies are often shared and cited by the major media outlets. Add in visuals, and you have the perfect content for social sharing, all with the aim of improving PR and brand image.

Blogger’s coverage – Do not ignore the blogosphere. Startup PR firm in Delhi collaborate often with bloggers in association with their clients. It is the perfect link between social media and PR as bloggers are active on social media and many of them are closely monitored by journalists. You need to get mentioned by the bloggers. To get featured you need to be a contributor.  Guest posting at a well-known blog is a good way to get media coverage. Provide your expertise wherever needed. Being featured in a expert interview is a good way to make yourself more discoverable by journalists looking for quotes on a topic. Get your service or product reviewed. Whether you pro-actively seek coverage or not, your product will probably be reviewed by users anyways. Blogger reviews work great for potential media coverage as well.

Connect with the press on social media – The media relies quite a lot on social media to pick up content. They often share a shocking amount of information from the web these days.  Not just details to enhance stories, but entire stories. Use of hashtags on twitter are often covered by major news outlets. Thereby we can see that social media sites have become a solid part of journalism.

Social media can offer you a fast way to go about connecting with the media. By strategic use if hashtags and social media tagging, you can get a solid media coverage, provided you have a good story to cover.

Career scope in Digital Marketing

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice, and that is Digital Marketing. The marketing world in the digital arena is itself a huge empire with many avenues hence; here we have listed a few career choices of the arena to make sure you don’t regret your decision once you’re on board.

A digital marketing manager or digital director – Considered as the head of the digital marketing department, this is the position one needs extreme experience for. To qualify for this position, it’s necessary for a professional to have an industry experience of at least 5-7 years. Your role will be to look after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.’

Social Media Executive and social media manager – Job in social media is definitely one of the coolest jobs. But don’t mistake it only for tweeting and facebooking. Other than these, the social media executives/managers are also required to keep track of the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on a regular basis, creating quality content or video, etc. Knowledge of all the social media platforms and a lot of creativity are a must for this job role.

Content Marketer – If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing, you will need an impeccable knowledge of English language along with a lot of creativity. Most of the PR companies in Delhi crave for good content people to join their team because the content is the most valuable part of a company’s page and their clients.

SEO Executive/Expert – A well-designed website will reap in almost no benefits if the company lacks with people promoting it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

These are just a few career options in the field of Digital Marketing Company in Delhi. This career path is surely going to take you places if you show enough dedication and hard work.

 

Importance of PR in the Fashion World

The world of Fashion Public Relations is an exhilarating and fast-paced field where hours are long, and the work is extensive. Those who have mastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either a single brand or many brands, small or major, that’s learned by doing.

How do you as a fashion influencer not only get the word out about your client’s fashion line but also make a public faced with myriad choices interested in what your clients have to offer? How do you make the brand grow? The role of a Public Relations Representative in the fashion world is critical, and any individual is attempting to explore this world must be proficient enough.

Here are a few ways to climb the ladder:

Create a strong brand for your client – What is a strong brand in the fashion industry? It’s the one image that every member of the public must have when they think of your client’s styles. The PR professional is in the background, but the brand must always be front and center. Failure to create a distinctive brand will most certainly mean failure for your client.

Have a good idea about how to work with fashion editors – One of the most important jobs for a Fashion PR professional is to work with the editors of fashion magazines, particularly major fashion magazines. It’s the PR professional’s responsibility to develop relationships with fashion editors and their writing and photography teams.

Effective buzz is created by fashion magazine teams to launch and promote a line. Know what works best for clients. Be ready to put our fires – Not only may you be expected to work with editors and people on the inside, but you’ll also work with customers, retail stores, and fashion companies. You must be skilled enough to make your customers happy.

Also, you need to be prepared to deal with disasters. Understand media trends – Interviews, press conferences, and press releases are an important part of the responsibilities of a Fashion Public Relations professional.

A PR person must keep a strong relationship with the media. The ability to work with the media in gaining continued attention for your client’s fashion is how to keep the fashion front and center in the public’s eye. While doing that, a PR fashion professional must have the skills to handle the tough questions.

What are the Advantages of Digital PR

Digital marketing requires your business to widen its audience reach as much as possible before working so as to gradually turn these fans or followers into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you will have when it’s done right. While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair to say that a majority of businesses with an online presence now believe digital PR should be a priority, as more and more people are going on the internet to find out information about a company or purchase goods and services.

Let’s talk about how digital PR is bringing about positive changes in the world of PR. Increase visibility – One of the most obvious benefits of digital PR is that it can markedly enhance your business’ visibility online. Not only will numerous outlets distribute press releases and news stories, your search engine performance is bound to improve as well. This is beneficial and is working in favour for most PR companies in Delhi.

Enhance Reputation – The only reason a consumer will go online to submit a product review or to comment on a company’s customer service is that they have had a bad experience. Negative feedback can be counteracted with press releases or an article that explains and apologies for the problem. To fully take advantage of the reputation enhancing benefits of startup PR agency, you may consider releasing exclusive information or a prototype product to generate positive hype and favourable reactions.

Build brand identity – By giving valuable insights into what is going on at the company with an informative yet personal tone, the brand’s identity is sure to gain notoriety. Numerous organisations use digital PR as a platform to become a leading and authoritative voice in their industry. From knowledge, expertise and honesty come a great deal of respect. You’ll probably steal a march on your competitors too.

In case, you haven’t already boarded the Digital PR bandwagon, it’s high time to do it. Reap all the benefits of the digital world!!