HOW PR FACILITATES FUNDRAISING FOR STARTUPS

The PR companies in Delhi aim to generate as many funds for upcoming startups for their all-round needs. In today’s economy, raising funds for startups is not such an easy task. The strategy used by the startups in India is the common way of asking for donations. This is usually followed up by returning the favour through methods such as flyers, banners, programs etc. Of course, all these methods are important, but in the long run, it has limitations.

The key to winning donations is by passing on the right message. This is exactly what is achieved by startups through various professional startup PR agencies in Delhi.

  • The startup PR firms in Delhi can raise awareness among the public regarding the aim of the startup.
  • The PR can help the startup to target potential fundraising audiences and thus enhance the level of commitment.
  • The Public Relation professionals are good story tellers. They can spread the message of how fundraising made a huge difference and thus impact the way customers think.
  • The startup PR agencies in Delhi can help encourage donations for fundraising. A strong case study library can be established which in turn motivates the fundraisers and donors.
  • The PR ensures that meeting takes between them and the fundraisers. Exchange of information is key in maintaining a healthy relationship.
  • The difference between donors and supporters need to be understood by the fundraisers. Donors are the ones who give donations while supporters give their time to volunteer. The PR helps the fundraisers in this regard
  • In the present scenario, almost everyone uses Social Media in India. The PR companies in Delhi can ensure that the right audience is reached to generate enough income.
  • In fundraising campaigns, usage of PR can be measured to find how much it contributed.

Fundraising should be considered as a specialization of Public Relations. For the growth of revenue generation for startups, good communication is vital. An integrated and strong Public Relations will result in the count of supporters to increase. Thus PR plays an important role in fundraising for startups. The startup PR firms in Delhi are the ideal agencies to choose, if you want a successful income growth for your startup.

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Why do you need to hire a professional branding company?

When you start with a business, you come across several ups and downs, tension and woes, many of which may even not belong to your core area of expertise. Creating an effective branding strategy is one such situation which may not be understood by most of the entrepreneurs and industry professionals. But, being a brand is a necessity that no business or any industry can neglect. This is when hiring a professional branding company comes in handy and helps the company owners to lead the industry with their brand.

Working with a professional branding company will help you earn an invaluable expert counseling that will guide you and your business with even the toughest of the situations with immense ease. The central focus of the professional branding company is to identify your company’s core values and highlight it in the brand’s image that will be presented in the market. Here is a list of things that you need to look out for when selecting a professional branding company for your organisation:

Finding the Value

The first step in branding personnel to do is to evaluate the business and assess the marketplace thoroughly before recommending any image improving agents. They can either assist you with mere visual branding (logo, typestyle, and colors) or can help you with a mix of all elements of branding including this other than visual branding like, how your phone is answered and how your product is packaged.

Deciding the Right Time

It might be difficult for you to believe, but it’s true that an entrepreneur needs to hire a professional branding company even before the start of the business. Defining who you are is an important part of branding that needs to be done in the planning stage itself as only then you can better explain the team what they need to do for the success of the company. Any type of confusion in the brand message will lead to a complete disaster and wastage of resources.

Selecting the Perfect One

The best way to select the perfect branding company for your organization is to have a look at how well the other companies in the industry have conveyed their brand message. Do some homework regarding what their website offers in the message, is the tone of message professional and succinct, and other things before starting your search for a branding company. If you are not comfortable with this method, then it’s better to research the branding companies and professionals providing services in your domain. Make sure you do all the necessary research work and check out all the potential service providers and their services. Keep in mind the one you hire needs to be good at the kind of counseling you are seeking.

Deciding the Budget

It’s tough to tell you an exact guideline to decide the pay for the expertise of the branding personnel’s. But the price tag generally depends on two major components, i.e., the expertise they offer and the level of involvement you require. If you wish to their involvement only in visual elements, then the expenses are set to be quite cheap. But as their scope of involvement broadens, so increases their price tag. Since the future of your company’s at stake, you certainly need to consider hiring the best branding professionals you can afford. And, The Yellow Coin Communication located at New Delhi is one such branding agency that offers the best branding practices of the lot, to help you raise as the brand you think to be.

What is SEO in Public Relations?

Public relations as a function is concerned about getting a market presence for the client and with both the customers and investors are spending most of their time online; it’s high time to grab attention for the clients through the online portals. And, in getting such attention, it is the Search Engine Optimization (SEO) that helps the PR firms the most.

Although website management is not a thing that usually falls under the PR team’s umbrella, whereas executing simple SEO tricks and techniques communicators can improve the brand’s search rank. This, in turn, would bring greater market acceptance for the client’s media stories as the market believes in confirming what that is claimed in write up, and nothing is more valid than the information available online.

Follow this simple 5-step formula to make the best possible use of SEO in your PR Campaigns:

  1.    Consult with the digital or web team and ascertain some priority key term(s) or phrase that hold the potential to bring forward the company’s name whenever used or talked about in the PR Campaigns and accompanying news.
  2.      Make it a point to use these designated keywords on the on-site content as much as possible in the places like page title, page URL, first header (H1), copy text, etc. But be careful while using the key terms as the overuse can lead to penalization of the website.
  3.     Incorporate these keywords into the traditional PR tools like press releases, pitch notes and messaging material like you are doing with the on-site content. Because, ultimately these press releases will get some media coverage that have the potential to appear in search engine’s search.
  4.    While pitching the media for your story, always remember to ask them for the inclusion of client’s website link in their article.  Because it is these backlinks from the trusted media outlets that can create a much stronger impact on a website’s search-rank.
  5.    Whether it is the tweets, Instagram or the Google+ posts, they all are right there in the search engine’s domain. So, to gain extra visibility for the brand make it a point to incorporate the assigned keywords in the social media posts as naturally as possible.

SEO is an important tool for the brand promotion that most PR Consultants in Delhi and around the nation are ignoring. But it is The Yellow Coin Communication that brings in the best of all media presence for its clients by adequately using SEO and other brand promotion tools.

Best PR Agencies in India?

Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of startup PR agencies in India.

And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:

  1. Has a name in the market: Name and reputation don’t always depend on the size of the firm. There are certain genres where the big players of the PR world are seen not performing well, but small sized agencies are successfully meeting the expectations of their clients. So, before choosing one for your organization do some research work and shortlist the agencies that are good in genres you or your organization is targeting at.
  2. Is serious in the get-to-know phase: Most of the firms involved in PR business are found to be hurrying up in the getting-to-know phase. And, this is exactly the time you need to be alert at. Don’t rely on such companies and instead try the other ones because with and unclear concept they will benefit you with nothing but only spoiled image in the media and the market.
  3. Is actively present on social platforms: Praising oneself in front of the clients even if they are not so is one of the mostly found features in the PR professionals. But checking what all they post on their social media accounts and profiles will help you gain a better insight about the options you are looking to work forward with.
  4. Has knowledge of the ongoing trends: Keep a check that the PR firm you choose is adept in working with the latest trends and technologies with ease. Because, keeping up with the pace of rapidly changing trends is the only thing that can guarantee impactful coverage’s and media presence.

The Yellow Coin Communication is one such PR Agency in Delhi that reflects the presence of all the above-mentioned traits and till now is able to help their clients in reaching their target audience in the best possible manner. Backed by a strong PR network all around the country, this agency is sure to give clients with great, benefiting results within the stipulated time period.

What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and communications pros get acquainted with the possibilities and best practices.

Digital PR is growing and evolving fast these days. Hence we must stay in tune with emerging digital trends to make sure we consistently bring new value of our clients in creative and strategic ways. We need to keep up with the digital trends. PR firms in Delhi provide good Digital PR services, this helps the PR firms to know how to address the different challenges.

To achieve client’s goals, PR firms often uncover and recommend digital tactics to infuse into and layer upon current PR programs. This ideation will help PR companies to move their clients’ audiences beyond awareness and create tangible interest. Increasing awareness is a large part of the digital PR campaign. There are many different ways to track and measure how well we’re increasing that awareness.

Always take a holistic view of digital PR, most PR companies in Delhi use digital tools and techniques which are managed by a separate team of experts. There’s more value to be gained in integrated efforts and expertise. By gaining access to clients’ Google Analytics and social media metrics early on, we can proactively and continuously showcase how various activities contribute to website traffic and increased interest in their products or services.

Digital PR is all about combining traditional PR with content marketing, social media and search. Transform static news into conversations and bypass the media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience. PR firms in Delhi use this tactic to maximize news and share it exponentially. Through Digital PR, most PR companies in Delhi are using social media, blogs, reviews and content to not just share news, but create dialogue and connect with the target audience.

The world of digital and PR is constantly changing. It only adds more and more benefits to the business. For PR consultants in Delhi, digitalizing PR is beneficial for one and all, be it the practitioner, client or customer. Though there are more voices and more content out there than ever before, new digital strategies are working together to bring added awareness and value to brands. Advances in digital PR help us reach our goals in new and more effective ways.

Be careful with the PR jargon words

If you are a PR professional, chances are you already know most of the words and they are a part of your daily life. Many of you may be familiar with the twitter hashtag – #PRfail. It is one of those popular hashtag people use to share the worst public relations communications they find. This particular hashtag categorizes the worst public relations misfires that journalists and industry professionals come across. When you see such words being used on social media, it can be perceived as something hilarious and at the same time are extremely helpful. Through this, we learn what not to say or do when pitching. One practice to avoid when communicating with journalists is including overused jargon in your press release.

There are a lot many Pr jargon words that a PR professional needs to get familiar with. Let’s start with a few popular terms –

Leverage, Turnkey, Utilize, Revolutionary, Synergy, World-leading, Cutting-edge, Seamless, Optimized, Yield, Groundbreaking, Iconic, Disrupt etc. the list goes on and on.

Every profession has their own jargon words. One must be careful about when and how to use them. Overuse of all the words while trying to pitch can make it look pretentious. Hence make sure you know how to go about using the important Jargon words especially in the world of public relation.

PR consultants in delhi  often opt for jargon words just like any PR firms around the world. When we first start using words like these in communications, they truly had meaning. However, today, these words have been overused to the point that they’ve lost their initial meaning. There are often some hilarious cases of journalists receiving pitches with jargon words used up to the point that it had left them numbed. Journalists receive pitches that describe “revolutionary broccoli” or a “hotly-anticipated pen.” These kinds of pitches have numbed journalists to the true meaning behind these fancy-sounding words, so when we do pitch a game-changing stand-up desk, the phrase ‘game-changing’ does little to convince journalists of the desk’s value.

Instead of overly using the jargon, let the facts speak for themselves in your communications. If you truly have a product that streamlines processes, tell the journalist how your product does this. If your company is a world-leader in education, then provide facts that back up your claim.

So be wise and let your communication be free flowing and easy to understand rather than trying to sound fancy and making no sense.

 

 

5 Tips for PR Firms and Startups Looking For Coverage

It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.

As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage.

PR is a process

It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation.

Get to know your target media and journalists

For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media.

Develop your pitch so it’s newsworthy.

Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative.

Never send a copy/paste generic pitch.

It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for.

Follow reporters and journalists on Twitter

It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive.