Digital is the new way of doing PR

PR industry has witnessed growth and has matured enough in the last few years with some of the most dramatic changes taking place. The changes are both good and bad but one can’t just deny them as it is because of the changes only, that an industry opens up its horizon for creativity and experimentation. … Continue reading Digital is the new way of doing PR

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Why do you need to hire a professional branding company?

When you start with a business, you come across several ups and downs, tension and woes, many of which may even not belong to your core area of expertise. Creating an effective branding strategy is one such situation which may not be understood by most of the entrepreneurs and industry professionals. But, being a brand … Continue reading Why do you need to hire a professional branding company?

What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and … Continue reading What is Digital Public Relations and how it works?