Marketing is an important factor for any business to sustain. It is necessary for any business irrespective of its size and niche of existence, to have a strategy for promotion so that they can reach the prospective customers effectively. When a business is creating a strategy for promotion, they also have to work in such … Continue reading How to do more marketing on a lesser marketing budget ?
Startups always get confused between public relation and advertising. They always stuck in between the two and kept thinking that which is better for them a PR agency or an advertising company. Well, this problem arises due to the fact that they both are doing the same job with different approaches. The target of both PR … Continue reading PR is a better branding option for startups than advertising
There is no denying fact that PR management services are more cost effective than advertising and there are several reasons behind this fact. PR and advertising go hand in hand, but still, there are plenty of things that make them two different approaches. Both of them primarily work towards in increasing sales by creating media attention, but the way … Continue reading Why PR is more cost effective than advertising?
Analyzing data and utilizing it is often tied with something tangible like leads, sales, number of likes and hits, etc. It’s hard to find how communication and public relations (PR) can be data driven. But in reality, data plays a key role in both the functions of a brand or company. Here are the ways … Continue reading PR needs to be more data-driven
Fake news had always been there in the picture, but the digital age has boomed its impact up to a severe extent. From fake news sites to unqualified sources of fake stories, all such fraudulent activities are a serious threat to the Public Relations (PR) industry. If it’s vital for the PR firms to ethically … Continue reading How PR can tackle the Fake News
In just a few years, the Public Relations industry has gone through a massive transformation as a lot of people are moving from the offline world to being consistently online. Moreover, the evolution of digital media, constantly changing nature of traditional media and continued launching of a variety of social media networking sites, has opened … Continue reading PR Trends that have Rocked the Industry in the Last Two Years
Back in the 80’s and 90’s the term Public Relations (PR) representative’s job was limited to addressing the negative press and portraying a well-to-do and positive image of the employer at the right time and through the right media channels. Their strategies included mass- produced and delivered press releases to journalists in order to pitch … Continue reading PR for Small Businesses and Startups