The first thing that strikes in the minds of business mangers and startup handlers, when they first listen about public relation is that it is all about external communication and client satisfaction. Most of them don’t even know that there is something called internal PR too that is crucial for the way an organization works internally. Most of us are unaware of the term, but the concept involved in this term has always been part of the discussion. And as the workplaces start evolving into the digital platform and teams start working even more remotely, it’s become even more critical now than ever before.
Effective internal PR strategy don’t just benefits the brand image, but also boosts employee retention capability and paves in way for a more united approach wherein teams are more focused at common collaborative goals. Whether it’s a big organization or a small team of workers, the management team needs to improve their internal PR strategy to pitch in desired results. Here are some three creative ways to boost your organization’s internal PR as the industry switches toward the digital revolution.
Be open for their thoughts and ideas
An organization does things the best when its members are motivated and committed to do their work at their best. The managers need to turn mentors for their team; guiding them on their path and assigning them all with tasks that develops a sense of ownership of work in them. Get into casual chats and friendly lunch or dinner with the team, this will help you know each one of them better as a person and will also help them develop a trust bond with you. The concept of openness belongs to all, even the clients, as the ideas can pop in from almost anywhere.
Ensure the consistent two-way communication approach
Consistency and prioritization goes hand in hand when it comes to boosting employee morale. With internal PR the management encourages discussions and open up for the doubts and queries of the employees to get to the best practices and solutions. The PR professionals handling the internal PR also ensure that all employees receive timely notifications and updates regarding the projects, new clients and business announcements. This consistent communication approach between the employees and the management is what that ensures collective innovation and developing individual responsibility.
Team work needs to be duly recognized
By voicing their views and demands to the upper management levels with the help of internal PR, team leaders ensure that each professional working under them is more inclined at producing results which further positively impacts the client experience. The members of the team feel motivated with the recognition of their work because it confirms the positive impact both at the core and bottom line.
Precisely talking, Internal PR has no longer just remained the little brother of an external PR strategy; rather, it has now become a key operation driving and aligning the entire organization. Consistent communication and open cultured system makes up for an environment that brings on higher level of employee engagement and employee productivity, leading to higher revenues in the extremely competitive market.