With the technological transformations and innovations changing the communications industry every now and then, it has truly become difficult to master the art of Public Relations (PR) and marketing. From the time of physically clipping client’s coverage in media, the PR industry has now reached a time where digital especially the social media is the … Continue reading Brainstorming your way to PR success
A data breach, violation of terms & conditions or simply the mismanagement of the products and services may cause severe damage to an organization’s image. Whenever a scandalous or a fraudulent act is disclosed on the company’s part, its PR department or the authorities should instantly be engaged in developing a full-proof plan for saving … Continue reading How to manage Public Relations crises when your reputation is at stake?
Public Relations is a dynamic industry ceaselessly evolving with the time, space, technology and the publics. Long past the days when PR practitioners used to fax media advisories, press releases and media kits for gaining coverage. A lot more than this has now gone digital and the traditional public relations turned into digital public relations. … Continue reading Trends and Blings of Digital Public Relations
As soon as one hears the term “corporate event,” one unconsciously begins thinking of the best event management companies in Delhi or nearby. That’s because managing corporate event, especially a big one, is tougher than one usually thinks. Companies prefer to outsource the event management duty to professionals specialized in Public Relations of Business events. … Continue reading Plan Your Corporate Event with Professional Event Managers
The digital world is changing and growing quite rapidly; SEO or the Search Engine Optimization which was earlier a magical trick for the businesses has now become a characteristic feature of every successful digital marketing strategy. The digital world has traveled a long path towards its development from its nascent stage but there is still … Continue reading What is the future of SEO?
Search engine optimization (SEO) is the process by which a company can generate more traffic towards its digital mediums like websites, social media accounts etc. and beat the competition that they have in their respective fields. We all know that digital media is an important aspect of any business in today’s time and therefore it … Continue reading Beat your competition with effective SEO
A brands reputation is one of the most vital assets for businesses in the age of competition and communication. Crisis management can begin with some reputation management practices followed by the entrepreneurs. The overall outlook of a brand is an integral part of its “Reputation”. Reputation management exists in two spheres in today’s world i.e. … Continue reading SEO Tips for Crisis and Reputation Management