Best PR Agencies in India?

Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of startup PR agencies in India.

And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:

  1. Has a name in the market: Name and reputation don’t always depend on the size of the firm. There are certain genres where the big players of the PR world are seen not performing well, but small sized agencies are successfully meeting the expectations of their clients. So, before choosing one for your organization do some research work and shortlist the agencies that are good in genres you or your organization is targeting at.
  2. Is serious in the get-to-know phase: Most of the firms involved in PR business are found to be hurrying up in the getting-to-know phase. And, this is exactly the time you need to be alert at. Don’t rely on such companies and instead try the other ones because with and unclear concept they will benefit you with nothing but only spoiled image in the media and the market.
  3. Is actively present on social platforms: Praising oneself in front of the clients even if they are not so is one of the mostly found features in the PR professionals. But checking what all they post on their social media accounts and profiles will help you gain a better insight about the options you are looking to work forward with.
  4. Has knowledge of the ongoing trends: Keep a check that the PR firm you choose is adept in working with the latest trends and technologies with ease. Because, keeping up with the pace of rapidly changing trends is the only thing that can guarantee impactful coverage’s and media presence.

The Yellow Coin Communication is one such PR Agency in Delhi that reflects the presence of all the above-mentioned traits and till now is able to help their clients in reaching their target audience in the best possible manner. Backed by a strong PR network all around the country, this agency is sure to give clients with great, benefiting results within the stipulated time period.

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Be careful with the PR jargon words

If you are a PR professional, chances are you already know most of the words and they are a part of your daily life. Many of you may be familiar with the twitter hashtag – #PRfail. It is one of those popular hashtag people use to share the worst public relations communications they find. This particular hashtag categorizes the worst public relations misfires that journalists and industry professionals come across. When you see such words being used on social media, it can be perceived as something hilarious and at the same time are extremely helpful. Through this, we learn what not to say or do when pitching. One practice to avoid when communicating with journalists is including overused jargon in your press release.

There are a lot many Pr jargon words that a PR professional needs to get familiar with. Let’s start with a few popular terms –

Leverage, Turnkey, Utilize, Revolutionary, Synergy, World-leading, Cutting-edge, Seamless, Optimized, Yield, Groundbreaking, Iconic, Disrupt etc. the list goes on and on.

Every profession has their own jargon words. One must be careful about when and how to use them. Overuse of all the words while trying to pitch can make it look pretentious. Hence make sure you know how to go about using the important Jargon words especially in the world of public relation.

PR consultants in delhi  often opt for jargon words just like any PR firms around the world. When we first start using words like these in communications, they truly had meaning. However, today, these words have been overused to the point that they’ve lost their initial meaning. There are often some hilarious cases of journalists receiving pitches with jargon words used up to the point that it had left them numbed. Journalists receive pitches that describe “revolutionary broccoli” or a “hotly-anticipated pen.” These kinds of pitches have numbed journalists to the true meaning behind these fancy-sounding words, so when we do pitch a game-changing stand-up desk, the phrase ‘game-changing’ does little to convince journalists of the desk’s value.

Instead of overly using the jargon, let the facts speak for themselves in your communications. If you truly have a product that streamlines processes, tell the journalist how your product does this. If your company is a world-leader in education, then provide facts that back up your claim.

So be wise and let your communication be free flowing and easy to understand rather than trying to sound fancy and making no sense.