Best PR Agencies in India?

Public relations (PR) had always been part of the business world since time immemorial, but it is only in the recent times that this crucial activity gained its importance in the corporate and startup fabric of India. And, with the concept gaining its momentum, the nation has seen a sudden steep rise in the numbers of startup PR agencies in India.

And, with such a huge crowd here are some traits that certainly need to be searched for getting hold of the best PR Agencies in India instead of wasting time and resources with the not-so-good ones:

  1. Has a name in the market: Name and reputation don’t always depend on the size of the firm. There are certain genres where the big players of the PR world are seen not performing well, but small sized agencies are successfully meeting the expectations of their clients. So, before choosing one for your organization do some research work and shortlist the agencies that are good in genres you or your organization is targeting at.
  2. Is serious in the get-to-know phase: Most of the firms involved in PR business are found to be hurrying up in the getting-to-know phase. And, this is exactly the time you need to be alert at. Don’t rely on such companies and instead try the other ones because with and unclear concept they will benefit you with nothing but only spoiled image in the media and the market.
  3. Is actively present on social platforms: Praising oneself in front of the clients even if they are not so is one of the mostly found features in the PR professionals. But checking what all they post on their social media accounts and profiles will help you gain a better insight about the options you are looking to work forward with.
  4. Has knowledge of the ongoing trends: Keep a check that the PR firm you choose is adept in working with the latest trends and technologies with ease. Because, keeping up with the pace of rapidly changing trends is the only thing that can guarantee impactful coverage’s and media presence.

The Yellow Coin Communication is one such PR Agency in Delhi that reflects the presence of all the above-mentioned traits and till now is able to help their clients in reaching their target audience in the best possible manner. Backed by a strong PR network all around the country, this agency is sure to give clients with great, benefiting results within the stipulated time period.

Advertisements

What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and communications pros get acquainted with the possibilities and best practices.

Digital PR is growing and evolving fast these days. Hence we must stay in tune with emerging digital trends to make sure we consistently bring new value of our clients in creative and strategic ways. We need to keep up with the digital trends. PR firms in Delhi provide good Digital PR services, this helps the PR firms to know how to address the different challenges.

To achieve client’s goals, PR firms often uncover and recommend digital tactics to infuse into and layer upon current PR programs. This ideation will help PR companies to move their clients’ audiences beyond awareness and create tangible interest. Increasing awareness is a large part of the digital PR campaign. There are many different ways to track and measure how well we’re increasing that awareness.

Always take a holistic view of digital PR, most PR companies in Delhi use digital tools and techniques which are managed by a separate team of experts. There’s more value to be gained in integrated efforts and expertise. By gaining access to clients’ Google Analytics and social media metrics early on, we can proactively and continuously showcase how various activities contribute to website traffic and increased interest in their products or services.

Digital PR is all about combining traditional PR with content marketing, social media and search. Transform static news into conversations and bypass the media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience. PR firms in Delhi use this tactic to maximize news and share it exponentially. Through Digital PR, most PR companies in Delhi are using social media, blogs, reviews and content to not just share news, but create dialogue and connect with the target audience.

The world of digital and PR is constantly changing. It only adds more and more benefits to the business. For PR consultants in Delhi, digitalizing PR is beneficial for one and all, be it the practitioner, client or customer. Though there are more voices and more content out there than ever before, new digital strategies are working together to bring added awareness and value to brands. Advances in digital PR help us reach our goals in new and more effective ways.

5 Tips for PR Firms and Startups Looking For Coverage

It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.

As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage.

PR is a process

It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation.

Get to know your target media and journalists

For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media.

Develop your pitch so it’s newsworthy.

Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative.

Never send a copy/paste generic pitch.

It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for.

Follow reporters and journalists on Twitter

It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive.

Things to know about PR world

Public Relations (PR)is the way in which the companies, organizations and individuals communicate with the public with the help of media. PR offers broad methods that can essentially influence and changes the society’s point view. So, simply put PR is the persuasion business. It is a strategic communication between the organization and the public that builds mutually between them in order to develop a beneficial relationship. Examples include public appearances, press releases, conferences, and as well as the utilization of the internet. There are many PR firms in Delhi which are helping organizations, companies and individual to grow their business fast.

PR firms in Delhi provide a way to get involved with others and understanding on how to build successful relationships with its clients so that they go long with them. Communication is the key to success in PR world that can effectively transform company and its relationships in life.

Good PR professionals are generally curious people with excellent writing skills. Their work includes elements of media analysis, public speaking, psychology, economics and formal communications. A sound knowledge of computer is also a must-have quality in a PR professional. As a PR person, your work will take you to the intersection of many different industries, all of which you need to be at least a little familiar with. Keeping up to date with the current affairs and the trending issues is also important for the PR person. You are required to have clear and accurate point of view of the world in order to advice clients.

PR consultants in Delhi use a number of tool and techniques to boost their client’s public image and help them in growing beneficial relationships with the targeted audience. To achieve that, they use different tools such as events, press release, media statements, awards, conferences etc. PR professionals also utilize the digital PR tools which includes social media and blogs etc. PR specialists give targeted audience a better insight into their client’s activities as well as the increase publicity.

There is also more to the PR profession than just to creating a press release, managing social media and case studies.  Meeting deadlines, writing coherent and accurate pieces, working in a team with different projects, being punctual, professionalism, and being able to sense the reality of the world in a different light are all aspects of the PR world.

Career scope in Digital Marketing

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice, and that is Digital Marketing. The marketing world in the digital arena is itself a huge empire with many avenues hence; here we have listed a few career choices of the arena to make sure you don’t regret your decision once you’re on board.

A digital marketing manager or digital director – Considered as the head of the digital marketing department, this is the position one needs extreme experience for. To qualify for this position, it’s necessary for a professional to have an industry experience of at least 5-7 years. Your role will be to look after the overall marketing development, devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements to the website and updating it regularly, etc.’

Social Media Executive and social media manager – Job in social media is definitely one of the coolest jobs. But don’t mistake it only for tweeting and facebooking. Other than these, the social media executives/managers are also required to keep track of the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on a regular basis, creating quality content or video, etc. Knowledge of all the social media platforms and a lot of creativity are a must for this job role.

Content Marketer – If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, co-ordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing, you will need an impeccable knowledge of English language along with a lot of creativity. Most of the PR companies in Delhi crave for good content people to join their team because the content is the most valuable part of a company’s page and their clients.

SEO Executive/Expert – A well-designed website will reap in almost no benefits if the company lacks with people promoting it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them, etc.

These are just a few career options in the field of Digital Marketing Company in Delhi. This career path is surely going to take you places if you show enough dedication and hard work.

 

Importance of PR in the Fashion World

The world of Fashion Public Relations is an exhilarating and fast-paced field where hours are long, and the work is extensive. Those who have mastered the skills of promoting fashion to a clothes-conscious public will prosper. It is a hands-on job, working with either a single brand or many brands, small or major, that’s learned by doing.

How do you as a fashion influencer not only get the word out about your client’s fashion line but also make a public faced with myriad choices interested in what your clients have to offer? How do you make the brand grow? The role of a Public Relations Representative in the fashion world is critical, and any individual is attempting to explore this world must be proficient enough.

Here are a few ways to climb the ladder:

Create a strong brand for your client – What is a strong brand in the fashion industry? It’s the one image that every member of the public must have when they think of your client’s styles. The PR professional is in the background, but the brand must always be front and center. Failure to create a distinctive brand will most certainly mean failure for your client.

Have a good idea about how to work with fashion editors – One of the most important jobs for a Fashion PR professional is to work with the editors of fashion magazines, particularly major fashion magazines. It’s the PR professional’s responsibility to develop relationships with fashion editors and their writing and photography teams.

Effective buzz is created by fashion magazine teams to launch and promote a line. Know what works best for clients. Be ready to put our fires – Not only may you be expected to work with editors and people on the inside, but you’ll also work with customers, retail stores, and fashion companies. You must be skilled enough to make your customers happy.

Also, you need to be prepared to deal with disasters. Understand media trends – Interviews, press conferences, and press releases are an important part of the responsibilities of a Fashion Public Relations professional.

A PR person must keep a strong relationship with the media. The ability to work with the media in gaining continued attention for your client’s fashion is how to keep the fashion front and center in the public’s eye. While doing that, a PR fashion professional must have the skills to handle the tough questions.

What are the Advantages of Digital PR

Digital marketing requires your business to widen its audience reach as much as possible before working so as to gradually turn these fans or followers into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you will have when it’s done right. While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair to say that a majority of businesses with an online presence now believe digital PR should be a priority, as more and more people are going on the internet to find out information about a company or purchase goods and services.

Let’s talk about how digital PR is bringing about positive changes in the world of PR. Increase visibility – One of the most obvious benefits of digital PR is that it can markedly enhance your business’ visibility online. Not only will numerous outlets distribute press releases and news stories, your search engine performance is bound to improve as well. This is beneficial and is working in favour for most PR companies in Delhi.

Enhance Reputation – The only reason a consumer will go online to submit a product review or to comment on a company’s customer service is that they have had a bad experience. Negative feedback can be counteracted with press releases or an article that explains and apologies for the problem. To fully take advantage of the reputation enhancing benefits of startup PR agency, you may consider releasing exclusive information or a prototype product to generate positive hype and favourable reactions.

Build brand identity – By giving valuable insights into what is going on at the company with an informative yet personal tone, the brand’s identity is sure to gain notoriety. Numerous organisations use digital PR as a platform to become a leading and authoritative voice in their industry. From knowledge, expertise and honesty come a great deal of respect. You’ll probably steal a march on your competitors too.

In case, you haven’t already boarded the Digital PR bandwagon, it’s high time to do it. Reap all the benefits of the digital world!!